Unaware
Aware
Known
Unknown
“What we know we know.”
“What we know we don’t know.”
“What we don’t know we don’t know.”
“What someone knows, but that we
haven’t found yet.”
Opportunities (all quadrants)
Knowledge
Re-use
Targeted
Research
“Prospecting”
Hunting & Searching
Traps & Surprises
[Competitive Risk]
Curiosity-based Research
Originally developed by Dr. Lee Matsch [Allied Signal Aerospace] and John McMasters under the auspices of the Boeing initiated Industry-University-Government Roundtable for Enhancing Engineering Education [IUGREEE] in 1997-98.
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